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Brokerage firm Merrill Lynch estimates that Broderbund will post a profit of $16.6 million for fiscal 1998 on sales of $260 million.

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Even more buyers are bound to upgrade to Riven. While Riven is making waves at the top of the charts, Myst has suddenly become the fifth-best selling game in the business. On a conservative estimate, say 3 million copies, at $45 a copy, wholesale, Broderbund is looking at sales of $135 million. 'The anticipation is high among Myst users, and 90% to 95% of them will upgrade to the sequel, ' Durrett says. When asked to estimate the number of copies Riven could sell, Durrett declined to hazard a guess, but pointed out that Myst in its four years on the sales counters has sold 3.5 million copies, generating about $100 million in sales. Such obsession is good news for Broderbund. Hundreds of Myst and Riven web sites are chockful of such messages.

'I finished Riven in only 11 hours without any tips, hints etc!' claims fan 'Ri'Neref,' which apparently is some sort of Riven-speak. However, the best gauge of the Riven madness is the message board of an unofficial Riven web site. A few blocks uptown, at computer megastore, CompUSA, it is the same story. The huge window displays do not hurt either.

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a Fifth Avenue software retailer, the store manager points out that he sells out within hours, and sometimes he has a waiting list of more than 50.

In other words, Riven will be a red-hot seller.ДЄt Software Etc. Nevertheless, the revenue mix for the company is changing and for fiscal 1998, 30% of company revenues will come from sales of entertainment products. Sort of like having Scottie Pippin on your side-a fallback option. With Riven sales exploding, this would just be a bonus. These along with other productivity products like Print Shop, and Clik Art, add up to 50% of company's sales. With baby boomers aging, Family Tree Maker is becoming a strong seller for the company, notes soft-spoken Durrett. These education products account for 30% of Broderbund's sales.Дurrett is equally optimistic about the company's productivity products like genealogy software-Family Tree Maker, and interior design software like 3-D Home Architect. In addition, the company has launched Carmen Sandiego Word Detective and Math Detective software.

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' Carmen Sandiego series for example is learning software targeted at the children in 8-to-10-year-old category.

He points out that Broderbund will be launching a slew of new upgrades of products this quarter-products like Print Shop, the Carmen Sandiego series and Math WorkShop. 'The Riven mania is just catching on,' proclaims Joe Durrett, chief executive officer of Broderbund.Дurrett is happy, but continues to say that Riven is not the only game in town. The sales, preceded by computer game industry hoopla, have exceeded the wildest expectations of Broderbund, and creators of the game, Cyan Inc.

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'If the present trend holds, Riven will set the record for the fastest game launch in history,' Ann Stephens, president of PC Data had predicted. PC Data, a software tracking company, says that Riven which was launched at the tail end of October, sold 300,000 copies in the first three weeks.ДЄccording to PC Data's weekly numbers, in the four days the game was available in October, 100,000 copies of Riven were snapped up by eager fans, making it the top-selling piece of software for the week. With so much riding on it, much like the irrepressible Chicago Bulls superstar, Riven has not disappointed and has delivered a slam dunk. In fiscal 1997 losses deepened to $13.5 million on sales of $190.8 million and the stock tumbled from an alltime high of 76 7/8 on Septemto 18 3/8 in April of 1997. Result: Broderbund slipped into the red in the fourth quarter of fiscal 1996 and posted a loss of $4.2 million. The company was first hit by the free-falling software prices and then couldn't ship products on time. For corporate executives and Wall Street analysts, Riven has also been one of the most anticipated games in the history of videogames.Д«roderbund, well known for products such as Print Shop and Carmen Sandiego, has been in a financial tailspin since the summer of 1996 and has pinned its hopes on Riven to give it a shot at a comeback.